Lissy is CEO of Vinco, responsible for corporate matters, investor relations and overall company alignment. As a former BCG consultant, Lissy has experience in digital strategy, big data and analytics. Throughout her life, she has also taken on several teaching jobs. Currently, she teaches a Strategy course at the Tec de Monterrey. Although born and raised in Monterrey, Mexico, Lissy did her MBA at the MIT Sloan School of Management and her undergraduate degree in Economics at Yale University.