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Zyper

Recreating social networks for brands.

Zyper is a machine learning-led community marketing tool that enables brands to identify and engage with the top 1% of their social following, turning them from passive followers to active advocates. These brand fans create authentic and emotive content, scaling peer-to-peer advertising in a unique way by uplifting market voice, engagement and social conversion. Neither micro-influencers nor bloggers, brand fans are real, social-savvy consumers who influence their immediate peer group and immerse themselves in your brand ecosystem. We target them at scale to give you the equivalent reach of one influencer but with the value of repeat content, authenticity and higher engagement.
Zyper
Founded:
Team Size:35
Location:San Francisco

Active Founders

Amber Atherton, Founder

Former founder turned consumer investor. Raised a seed round from Forerunner Ventures to build my community software, start-up Zyper which was acquired by Discord. Wrote a book ‘The Rise of Virtual Communities’. communitiesbook.com joined the early stage VC fund Patron to lead seed rounds in consumer and gaming startups.
Amber Atherton
Amber Atherton
Zyper