Layup: AI that puts retention & growth on autopilot

Do things that don’t scale, scalably.

At YC, it’s hammered into us to build what people want. It’s why we spend so much time talking to our earliest users, iterating as we see how they use our product, and understanding what they want next. This hands-on, founder-led motion—aka doing the unscalable—is a key accelerant to scaling. But the reality is - as you grow, you can’t continue to meaningfully engage with every customer. Retention and growth opportunities are left on the table, and both your revenue and roadmap suffer as a result.

That’s precisely why we built Layup. To enable you to act on every customer when it matters most. By integrating with your product usage data, Layup enables you to take optimal actions with customers at key points throughout their journey and retain & expand accounts. Layup is the simplest - and only - tool that you need to run and scale your post-sales growth motion.

Check out our video demo here!

• A single platform for growth and retention
  • AI that drafts proactive, personalized outreach to your customers to demonstrate recurring value.

• Get 100% actively managed account coverage, instantly
  • Quickly get the insights you need on every customer and take action to expand accounts faster.

• Take the right actions every time
  • See real-time performance data to know what works and refine your actions to meet your goals.

Featured use cases for early-stage companies (we’ll set these up for you right out of the box!):

• Drive adoption: reach out at key phases of onboarding to reduce time to value
• Reengage users: reach dormant users to reduce the risk of churn
• Retain and upsell: make key touchpoints when plan limit is approaching to drive growth

How it works

Layup breaks down into two main components:

• Signals – surface the best opportunities to take action from your product usage data
• Playbooks – drive effortless personalized emails with AI to optimize growth and retention

Getting onboarded is easy:

1. Bring your product data and CRM into Layup. We will work directly with you to map your usage data to the product signals that you want to track
2. Set up playbooks to automate personalized emails when customers take targeted actions in your product
3. Messages will load directly in your outbox every time a playbook is triggered. Simply review them and hit send

Our Asks

• Check Layup out! Schedule a demo with us here.
• We are actively working with early design partners to further build out our product and have 3 slots left. If you're interested in using Layup for your team and shaping the future of our product, please reach out at founders@layuplabs.ai!