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Layup

Guide your users. Right in your product.

With a unique second cursor that integrates directly into your UI, Layup delivers real-time, adaptive assistance, completely transforming user engagement. We save product and support teams countless hours that would otherwise be spent creating in-app guides and other product documentation.
Jobs at Layup
New York, NY, US / Chicago, IL, US / Remote (US)
$100K - $120K
1.00% - 2.00%
Any (new grads ok)
Layup
Founded:2022
Team Size:3
Status:
Active
Location:New York
Group Partner:Dalton Caldwell
Active Founders

Ryan Xue, Founder

Co-Founder and CEO of Layup (YC W23). Former consultant and operator.
Ryan Xue
Ryan Xue
Layup

Badal Jain, Founder

Co-Founder and CTO of Layup (YC W23). Prior to that I have worked as Founding Engineer at an early stage startup, Amazon and Nvidia
Badal Jain
Badal Jain
Layup

Michael Lemm, Founder

Co-Founder and COO of Layup (YC W23). Previously in law and finance. Outside of Layup I enjoy rooting on Chicago sports teams, firefighting, and trying new local restaurants.
Michael Lemm
Michael Lemm
Layup
Company Launches
Layup: Guide every user, anywhere in your product
See original launch post ›

TL;DR: Layup helps guide users anywhere in your product. Our second cursor appears directly in your UI to walk users through step-by-step.

You invested in building the features—now guide every user through how to use them.

Update: When we first launched two months ago, demand for our AI-driven second cursor was so overwhelming that we served everyone we could and then essentially went back into stealth mode to scale our infrastructure. Now, we're relaunching with a slew of new features and upgrades—ultra-fast latency, docs referencing, a new, beautiful widget, and **dynamic conversational guides**—making Layup smoother, faster, and more powerful than ever.

Anyone launching a product can now effortlessly create and maintain in-product tutorials, onboarding guides, and feature announcements with literally 0 overhead.


The Problem
Even products with great UI can fall short if users don’t know how to find or use new or complex features.
Traditional onboarding flows and user adoption tools—like rigid product tours or static help center articles—often fail to engage users or break when your UI changes. It’s an endless cycle of re-tagging and updating that exhausts product, growth, and support teams.

Our Solution
Layup embeds a second cursor that guides your users in real time:

  1. One Line of Code: Invite Layup as a user and drop a snippet to overlay our widget in your UI.
  2. Advanced Knowledge Base Referencing: Instantly surface relevant docs and FAQs in every step of a guidance flow.
  3. Dynamic Conversations & Guides: The second cursor and conversation overlay automatically adapt as your UI evolves—no re-tagging required.
  4. New, Beautiful Widget: Keep users engaged with a modern, intuitive design that’s integrated seamlessly into your product.


https://www.youtube.com/watch?v=OkEXwpKvpv0


Use Cases

  • In-product guidance: Provide instant, hands-on help that points users exactly where they need to click.
  • Onboarding & activation: Reduce the learning curve (and time to value) by visually guiding new users through each step.
  • Feature discovery: Turn passive observers into power users by highlighting new releases in real time.

How It Works

  1. Invite Layup: Treat us like a user in your product.
  2. Contextual Learning: We analyze and index your product workflows, referencing your KB/documentation for context.
  3. Visual Guides: Users follow the second cursor and chat overlay step-by-step, reducing friction and confusion.
  4. Zero Maintenance: The guides update themselves when your UI changes—no more tedious upkeep.

Get Started
Ready to ensure every feature you build gets discovered and adopted?

Other Company Launches

Layup: Guide your users. Right in your product.

Meet Layup, the second cursor that effortlessly guides your users with just one line of code.
Read Launch ›

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