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Layup

Guide your users. Right in your product.

With a unique second cursor that integrates directly into your UI, Layup delivers real-time, adaptive assistance, completely transforming user engagement. We save product and support teams countless hours that would otherwise be spent creating in-app guides and other product documentation.

Jobs at Layup

New York, NY, US / Chicago, IL, US / Remote (US)
$100K - $120K
1.00% - 2.00%
Any (new grads ok)
Layup
Founded:2022
Team Size:3
Location:New York
Group Partner:Dalton Caldwell

Active Founders

Ryan Xue, Founder

Co-Founder and CEO of Layup (YC W23). Former consultant and operator.
Ryan Xue
Ryan Xue
Layup

Michael Lemm, Founder

Co-Founder and COO of Layup (YC W23). Previously in law and finance. Outside of Layup I enjoy rooting on Chicago sports teams, firefighting, and trying new local restaurants.
Michael Lemm
Michael Lemm
Layup

Company Launches

TL;DR: Layup saves teams hours creating and maintaining in-product guides and help center content. We transform the way users interact with your products by offering real-time, adaptive assistance via a second cursor that spawns directly in your UI.

The Problem
Users often struggle to discover relevant features or complete the tasks they want, even in products with thoughtfully designed interfaces. They don’t want to look through confusing instructions in a help center or be forced to go through a rigid product tour.

Traditional user adoption platforms like Pendo, Whatfix, and WalkMe are outdated, expensive, and fragile. Product and growth teams invest countless hours tagging and setting up guides, only for them to become obsolete when a UI update is pushed.

It’s a cycle that drains resources and slows down your ability to support users effectively.

Our Solution
With just one line of code, Layup powers a second cursor directly within your product that shows users how to do anything.

Check out our demo here!

How it Works

  • Step 1: Invite Layup as a user to your app and add a single line of code to add Layup’s second cursor/chat widget in your UI.
  • Step 2: Set up is as easy as inviting Layup as a user to your product. We’ll learn every workflow in your product and tap into your knowledge base / documentation to contextualize them.
  • Step 3: Your users get tailored guidance instantly with a second cursor that guides them through tasks, new features, or onboarding. Layup’s AI adjusts automatically as your UI changes, ensuring users get uninterrupted support!

Use Cases

  • Customer support: instantly show your users what to do rather than direct them to a help center or support chatbot
  • User onboarding: reduce the learning curve (and time to value) by visually guiding new users through each step
  • Feature activation: turn a passive observer into an engaged user by guiding them through the feature in real-time

Interested in learning more?

  • If you’re interested in deploying Layup, schedule a time with us here! You can also check out our site at https://layuplabs.ai. We’ll work hand in hand with you to support your needs.

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