Hindsight – Competitive Intelligence That’s Actually Intelligent

Deals are more competitive than ever, and sales teams don’t feel prepared to win. Product marketing teams constantly get hit with questions like:

• “How do we beat [competitor]?”
• “Do we have a battlecard for this?”
• “What’s our answer to [new competitor launch]?”

To find answers, teams have to dig through call recordings, piece together competitor research, and hope they’re making the right call.

The Problem

Competitive intelligence today is broken:

• Prioritizing junk data – Teams spend tons of money on web monitoring tools that flood them with alerts that don't actually matter.
• Ignoring the best source of intelligence—actual buyers – Most marketing teams review <5% of calls and talk to <1% of lost prospects. That’s not enough to know why deals are really won or lost.
• Outdated content – PMMs spend weeks building battlecards that go stale before they’re used. Sales stops trusting them, and adoption plummets.

How Hindsight Fixes This

https://youtu.be/vqNqL9ZylVU

Unlike other CI tools, Hindsight prioritizes competitive insights directly from your buyers AND helps you collect it.

• Win-Loss at Scale – AI analyzes 100% of your CRM deals, calls, and emails to uncover decision drivers, identify competitors, and clip key quotes from deals.
• Automated Buyer Feedback – Hindsight runs unbiased debriefs with won and lost prospects to uncover how they really compare you vs. competitors—giving you the data sales teams actually need.
• Real-Time Competitive Intelligence – Hindsight monitors the web and your other sales tools daily to build and maintain battlecards automatically.
• Just-in-Time Sales Enablement – Insights and battlecards are delivered directly in Slack or email so reps always have the right info before their calls. Automatically updated as new insights roll in.
• And a lot more!

Why We’re Building Hindsight

Hey, I’m Ani 👋. I co-founded Hindsight with one of my best friends, Andrew Luo. When I was a PM, I spent too much time guessing why we won or lost deals. Our roadmap was shaped by opinions instead of facts, and I struggled to get sales teams aligned with the right messaging.

We built Hindsight to turn every deal into a learning opportunity and make sure sales, product, and marketing are always aligned on the truth.

See Hindsight in Action

Hindsight integrates seamlessly with Salesforce, HubSpot, Gong, Slack and other popular tools, so you can capture and act on the right insights instantly.

Teams using Hindsight see competitive win rates increase by up to 15%.

If you’re in a competitive industry and want to stop losing winnable deals

→ Get early access