Allure Systems
A.I. to create stunning fashion images for eCommerce.
Allure Systems was Acquired by Farfetch (NASDAQ: FTCH) in Dec 2021. AllureSystems uses generative A.I. to create stunning apparel images for eCommerce. Allure works with leading fashion retailers to improve conversion rates by creating images that resonate with their clients in a scalable and cost-effective way.
With a single photo of clothing, a brand can produce unlimited images, on any model, instantly. The ability to show styles on models in every size increases conversion rates and wow the customers. Without needing models or photographers on-site, brands can produce images for their product page at scale.
Former Founders
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What is the core problem you are solving? Why is this a big problem? What made you decide to work on it?
Images and videos enable to sell items online that consumers cannot touch or try. Images that resonate with consumers boost conversion rates.The challenge is that Commerce companies cannot scale photography: traditional photography with photographers and models, and photo editing cost them 8 Billions $ a year.