The SMS marketing system for restaurants
Boostly is an SMS marketing platform for restaurants, which uses behavioral-based marketing and gamified texting experiences to get 10x greater engagement than merely sending an offer. For example, Boostly connects to all available sources of customer data for a restaurant, and sends targeted messages to the consumers based on their personal engagement with the brand. This might include steeper incentives for customers which haven’t engaged with the restaurant for a while, and could include a gamified experience to increase the likelihood of a customer response.
Boostly also provides an automated phone assistant which handles call-in orders without staff intervention. This improves the restaurant’s efficiency, maximizes revenue, and, of course, automatically engages the restaurant’s customers through our SMS marketing to drive additional future orders.
Latest News
Active Founders
Shane Murphy, Founder
Shane is the Co-founder and CEO of Boostly. He previously ran sales for Jolt, a restaurant operations software company, and was a sales leader, early team member, and investor in American HealthCare Lending (acquired by Prosper Marketplace). He previously founded an online ordering company which was acquired by StrideQ.
Mikey Murphy, Founder
Consummate generalist w/ a focus on product;
BYU CS,
Techstars '16,
& 3x CTO.
Company Launches
Boostly (S22): Text Marketing & Feedback on Autopilot for Restaurants
See original launch post ›We provide an automated text marketing and feedback system to restaurants that works seamlessly with their point of sale and online ordering systems. Our restaurant partners typically get $10-$15 back for every dollar that they spend with us.
We founded Boostly in 10/2017 and went through a few pivots before we landed on this current concept that we’ve grown to roughly $1M in annual revenue through outbound sales. We’re just getting warmed up and plan to grow our marketing channels during YC.
Problems
- Restaurants live or die based on their ability to get their customers ordering regularly, but over 60% of a restaurant's customer base never make it in for a 2nd visit.
- Customer data is notoriously hard for restaurant owners to access because it’s in several different systems with various accessibility challenges.
- Restaurant owners are strapped for time and often lack any marketing know-how.
- Most restaurant marketing lacks good tracking to know exactly how it’s working.
Our Solution
- We aggregate customer data from several data sources for the restaurant & get customers to opt in to receive texts from the store.
- We put text marketing on autopilot with weekly offers, birthday deals, & relevant reminders.
- While the customer eats, we solicit feedback via a 2 click survey and help to connect the restaurant with the guest if there was an issue or generate a 5 star review on Google.
- We track the restaurant’s ROI across all of their sales channels (online, over the phone, or in-store).
YC Sign Photo
Company Photo
