Converge

TL;DR: Converge auto-tracks and forwards ecommerce customer events like Add To Cart and Purchase to analytics and ad platforms for accurate attribution and better ad performance.

Problem: Tracking for ecommerce is broken

Correct attribution and conversion tracking is at the core of every ecommerce business.

However, tracking setups suffer from..

• Missing data: Stores miss on avg. ~10-30% of conversions due to limitations of browser tracking (e.g. ad-blockers) resulting in broken attribution data and wasted ad budget.
• Poor observability: Popular tools like Google Tag Manager provide no way to check whether tracking is still working, resulting in costly bugs that remain undiscovered.
• Cluttered configurations: Operators often loose grip on their tracking setup after years of uncoordinated updates, resulting in a clutter of pixels, tags, and first-party integrations across multiple platforms.
• Lack of developers: Many ecommerce teams don't have in-house devs, making it infeasible for them to integrate with existing CDP tools such as Segment.

Solution: Accurate auto-tracking

Converge tracks all important events automatically – across the browser, store backend and subscription platforms. No technical expertise required.

Because conversions are being tracked on the store backend rather than the browser, Converge can track 100% of conversions and forward these to relevant ad platforms and analytics tools.

Unlike Segment or other CDPs, Converge allows non-technical ecommerce operators to set this tracking up in minutes.

Once tracking is set up, Converge aggregates data from all sources and provides a single overview of ecommerce KPIs.

Users can also break down attribution metrics across channels, campaigns, adsets, and even ads, showing what is driving growth on a granular level.

Our ask

• Sign up for Converge today and test it for free!
• If you know any ecommerce brands or agencies, we would love to chat!