Ficra enables product teams to ship higher quality releases, faster. Ficra is the source of truth for every product screen and user flow, giving companies real-time visibility into what their users actually see in their live product. Ficra's AI provides a live, visual map of your users’ journeys: every screen, flow, A/B test, push notification and email. With Ficra, product teams no longer waste 25% of their time auditing complex user flows to assess product quality and find the blind spots in funnels.
Co-Founder at Ficra; 3x founder; engineer. Previously, Omar founded Sawa, a venture-backed platform increasing opportunity and transparency in Web3 and AI. An early Tech Lead at Voicea (acquired by Cisco), he developed core AI assistant features, like patented chat-based interaction and voice commands. Earlier, he was a software engineer at Apple, where he was recruited following the success of his mobile app, flagtag. Holds an MBA from Stanford; BS in Computer Science from Carnegie Mellon.
Co-founder Ficra; 3x founder; designer. Previously, Mo served as CEO of Salams, where he scaled the app to millions of users, significantly increased ARR profitably, and sold the company to The Match Group. As Director of Product Design at Voicea (acquired by Cisco), Mo led the design of the first meeting-specfic AI assistant. Earlier, he was a founding member of Facebook's first Design Systems Team. Holds Master’s in HCI from Carnegie Mellon; BA in Economics from Stanford.
tldr: Ficra is a real-time, visual map of your users’ journeys, both inside and outside your product. Our AI automatically gives you real-time visibility into marketing and product funnels, including every ad, email, A/B test, push notification, and in-app flow your users see.
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Your company has a lot of online content— your website, marketing emails, Facebook ads, social media posts, and the product itself (which varies based on different A/B tests, geographies, languages, accessibility settings, and platforms). It’s tough to keep track of all the ways users interact with your company, and that’s a big problem for:
Ficra’s AI helps teams see and manage every part of the user experience, both inside and outside of the product. From ads to notifications to product screens, Ficra gives you a clear and updated view of everything your users encounter, all in one place.
The product flows, AB tests, ads, emails, and notifications your users see in one place:
A complete historical record for compliance, branding, and design audits (can even be shared with banking partners) too.
Visual and text-based search to find the touchpoint(s) you’re looking for:
Set monitoring rules to flag compliance violations, outdated copy, or broken UI:
Hi everyone! We’re Mo and Omar, childhood friends for over 25 years who are building our third company together. We’re experienced engineering and product leaders who have founded and exited companies that have scaled to millions in users and ARR. We’ve worked at places like Apple and Meta (4 patents between us), and both have degrees from Stanford and Carnegie Mellon.
We’re building Ficra because we wanted this tool at our previous companies.
Contact: founders@ficra.ai | Website: https://ficra.ai/ | Calendar: Book Time