AI-powered product assistance for modern software teams
Hey everyone, we are Eric and Christian, founders of Frigade.
TL;DR: Frigade automatically learns your product and provides expert, in-product assistance to users. Now with Suggestions, Frigade can proactively teach your users in the context of the product itself.
🔴 The problem
Many users never see the best parts of a product. Teams try to fix this but run into the same issues:
- Onboarding flows take too long to build
- Feature tours get stale as the product changes
- Users ignore help docs :(
- Customer Success loses hours teaching users on Zoom
- Product teams rely on outdated screenshots, Looms, and Slack to explain the product
In-product guidance should be easy to create and maintain, but today it is neither.
🟢 The solution
Frigade automatically learns your product by using it, and Suggestions create guidance directly inside your product from simple prompts.
Write what you want users to learn:
“Show users how to use the new Calendar view in the Sales tab. Walk users through the key features.”
Frigade understands the latest version of your product and generates the experience directly from that context. You do not need a help center, articles, or any existing documentation for Frigade to work. It learns directly from the product itself.
No user flows. No element targeting. Nothing to wire up.
You can create:
- Onboarding for new signups
- Guided tours for new features
- Help for confusing parts of the UI
- Workflows for power users
- Role or plan specific nudges
- Contextual support at the right moment
Everything runs inside your real product and stays accurate as it evolves, without depending on any external help documentation or content.
🧪 Preview, refine, publish
Instantly preview Suggestions to watch the experience run in your product. Tweak the prompt to adjust the tone or structure. Choose who should see it and publish. Users will see it at the right moment and can launch the experience instantly.
🧵 Who is using it today
Teams across SaaS, AI, fintech, marketplaces, and more use Frigade to:
- Onboard users without a human in the loop
- Increase feature adoption
- Reduce support tickets
- Walk customers through complex workflows
- Educate users inside the product rather than sending them elsewhere
🚀 Try it out
Frigade Suggestions are live today. Create your first in-product experience from a single prompt https://frigade.com
We’d love your feedback or questions: founders@frigade.com
