Product onboarding is critical to customer activation and retention, but it rarely gets the attention it deserves because it's such a pain to build from scratch.

Frigade provides a modern platform for building in-app onboarding, activation, and engagement experiences (think signup flows, new user account setup, and in-app communications). Unlike no-code tools, Frigade's SDK components sit within customers' products, not on top of them.

Our customers include product-centric teams like Productboard, Arc, Orb, and Leya Law. We are backed by General Catalyst, Craft VC, Y Combinator, and operators including the cofounder of Dropbox and the CEO of Vercel.