ideate.xyz

Tl;dr:

ideate.xyz is an AI design co-pilot for content teams to create engaging thumbnail designs for their social media channels. We are starting with thumbnails, the most critical window to connect with audiences - ideate is here to help content teams stand out.

Looking ahead, ideate will become THE AI design partner for the next generation of content creators, crafting unique and tailored designs for their bespoke brands.

The team:

Hi, Jasper and Elliott here. We are building ideate.xyz - the first AI design co-pilot for content teams to create thumbnail designs for social media channels.

Jasper Jia (Left)

Cofounder & CEO at ideate.xyz. Designer specialising in creative tools and no-code. He believes designers should embrace learning and getting their hands dirty in the technical end of the software building process to craft the best software experience and cultivate fast iteration cycles with the engineering team. He was an ex-Snap designer and MSc Design Engineering graduate from Imperial College London.

Elliott Thompson (Right)

Cofounder & CTO at ideate.xyz. A software engineer with a penchant for visual computing. He studied computer graphics at University College London before taking on a role as a graphics generalist at Snap Inc. He has previously worked on 3D engines, game developer tooling, graphics editors, and e-commerce platforms.

The problem:

Design tools are stuck at two extremes: powerful but complex, or simple yet limiting. This seemingly inevitable tradeoff affects millions of content creators trying to stand out with their thumbnail designs, the critical window to connect with their audience.

If you’ve had to design thumbnails for social channels, you've likely been here:

You have a great idea, so you install the latest Adobe product. Suddenly, you're faced with a blank canvas and a dizzying array of options. Hours of YouTube tutorials later, you're ready to throw in the towel.

Time for Plan B. You load up Canva, pick a template that's "close enough," and tweak some colors. It doesn't really feel like yours, and it is so hard to stand out with a “Canva look” when there are over 3.7 million videos uploaded to YouTube alone every day!

Our solution:

ideate.xyz - the first AI design co-pilot orchestrating the entire thumbnail design process from initial ideas to final designs that stand out!

* Design with plain English: No prior experience with design or creative software needed. Produce designs via simple and engaging discussions with AI design co-pilot.

* Think of our copilot as your team’s AI design partner - guiding the design process with proactive questions to understand design requirements and implementing expert design decisions after your sign off.

* Collaborative environment: Teams can work with a co-pilot on the same project for a quick feedback cycle and sign-off before exporting the final designs.

* Maintain brand consistency as our AI learns your preferences over time and always generates content with this in mind.

* We fine-tune our prompts for each generation, considering layout composition, image assets, and copywriting in lockstep with each other to produce creative but also consistent results.

A typical workflow with ideate.xyz:

1. Describe your content ideas

2. First drafts designed by AI co-pilot

3. Iterate and create more variations by chatting with AI copilot

4. Export designs in channel-specific dimensions

Quick demo here

Our story:

As a design and engineer duo, we have spent years crafting creative tools in the WebGL and AR space. We've also built and mentored in the no-code space to help non-techies build out their online presence. Regardless of the domain, one challenge persists for creators — finding a design tool that’s both simple and powerful enough to bring a brand's vision to life. The reason why this problem persists in the market is simple - the inevitable tradeoff that every design software needs to make between power and ease of use. Typically, the more powerful a tool gets, the more complex it becomes. On the flip side, easy-to-use tools often limit creativity with rigid templates.

But with AI, we have found the conviction to break this tradeoff. We are on a mission to create a design tool that actually puts your ideas in the driving seat, making the design process less about esoteric design language and more about the content team’s own creative impulses. Our goal is to empower the next generation of creators to build stunning brands and assets.

Our ask

Are you currently on a team that regularly has to come up with thumbnail designs for your social media content?  Either wrestling with complex design tools or unhappy with generic templates? Talk to us, and we would love to learn more about your requirements!

If you know any professional content creators, we’d really appreciate the connection!

Our email is founders@ideate.xyz