AI-powered content, expertly refined by humans who know your brand.
One-click AI content generators have flooded the market with low-quality, cookie-cutter content. This makes it harder for brands that truly care to stand out. At Luthor we offer on-brand content that your readers will actually love to read. Our AI handles repetitive tasks like keyword research and data gathering, then creates the first draft. From there, we bring in domain experts and skilled writers to refine the content to fit your industry and adhere to your unique brand voice. At Luthor we're taking back the internet and humanizing it one blog at a time.
Active Founders
Glenn Espinosa, Founder
Glenn is a software engineer who previously built AI tooling at Square. At Square the AI tooling he built enabled SMBs to compete in an increasingly crowded digital marketing space. He's seen SMBs go from 50 to 50k monthly visitors using the marketing tools he built.
Company Launches
TL;DR — One-click AI content generators suck. Instead, use Luthor: our advanced AI crafts the first draft, then expert content writers add a human touch, ensuring every piece is on-brand and speaks to your audience.
https://www.youtube.com/watch?v=3iyKloVbA4k
Problem
AI content has littered the internet with high-volume, low-quality, derivative spam. This makes it hard for brands who truly care to engage with their audience to stand out.
In the near term, we’ve seen fast adopters of AI content generators gain a temporary SEO advantage. But the majority of these companies have alienated their readers, resulting in sometimes irreversible damage to their brand.
AI content generators may save you money now, but the cost is losing trust and respect from your buyers.
Solution - Human experts 🤝 AI assistants
How do you stand out as a company when everything is AI? Be human!
At Luthor, we offer on-brand content that your readers love to read. We use AI to do the repetitive tasks that it’s good at, like finding long-tail keywords you should target to crafting outlines and first drafts. From there, our expert writers step in to add a human touch, making sure every piece is on-brand and speaks to your audience.
Vision
We’re starting with blog posts, case studies and white papers. But that’s just the beginning. At Luthor we aim to humanize the entire internet.
About Us
Glenn previously built AI internal tooling at Square and is an expert in automating human workflows with AI. He's also built marketing tools for SMBs that enabled many to go from 50 to 50k monthly visitors in a matter of months.
John built the backend system for the largest local print marketing provider in the US. This system coordinated human work across thousands of designers, copywriters, and editors, delivering 100k+ custom content per week.
We’ve built this before, we’ve seen it at scale, and we know how to build it to be the best.
Asks (founders@luthor.ai)
1 — Talk to us! Digital content marketing is relevant for all sorts of businesses from startups to SMB to enterprise. If you know decision-makers with any of these titles or if you are one of these - we’d love to talk about problems we can solve for you!
- Owner/Founder
- Content Lead
- SEO Manager
- VP of Marketing
- Content Manager
- Marketing Director
- Chief Growth Officer
- Chief Marketing Officer
- Digital Marketing Manager
- Marketing Operations Manager
Feel free to grab a time on my calendar, even if you’re unsure if Luthor is what you need.
2 — Refer us! If you know of anyone who needs help with SEO or digital content marketing please send them our way.