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Luthor

AI Copilot for Marketing Compliance

Luthor is an AI-powered copilot for marketing compliance. We scan all your marketing content in real-time to flag risky language and suggest fixes, ensuring you adhere to regulations from agencies like the FTC, FDA, and SEC. With Luthor, you can manage your marketing efforts confidently, knowing your content remains compliant.
San Francisco, CA, US
$120K - $170K
0.10% - 1.00%
6+ years
Luthor
Founded:2024
Team Size:2
Location:
Group Partner:Garry Tan

Active Founders

Glenn Espinosa, Founder

Glenn is a software engineer who previously built AI tooling at Square. At Square the AI tooling he built enabled SMBs to compete in an increasingly crowded digital marketing space. He's seen SMBs go from 50 to 50k monthly visitors using the marketing tools he built.
Glenn Espinosa
Glenn Espinosa
Luthor

John Espinosa, Founder

John is a software engineer who was previously a senior engineer at Legal.io, a legal tech company where he developed tools to improve workflows for enterprise lawyers and counsel. He also built the backend system for the largest local print marketing provider in the U.S., coordinating thousands of designers, copywriters, and editors to deliver over 100k custom content pieces per month.
John Espinosa
John Espinosa
Luthor

Company Launches


TL;DR — One-click AI content generators suck. Instead, use Luthor: our advanced AI crafts the first draft, then expert content writers add a human touch, ensuring every piece is on-brand and speaks to your audience.

https://www.youtube.com/watch?v=3iyKloVbA4k

Problem

AI content has littered the internet with high-volume, low-quality, derivative spam. This makes it hard for brands who truly care to engage with their audience to stand out.

In the near term, we’ve seen fast adopters of AI content generators gain a temporary SEO advantage. But the majority of these companies have alienated their readers, resulting in sometimes irreversible damage to their brand.

AI content generators may save you money now, but the cost is losing trust and respect from your buyers.

Solution - Human experts 🤝 AI assistants

How do you stand out as a company when everything is AI? Be human!

At Luthor, we offer on-brand content that your readers love to read. We use AI to do the repetitive tasks that it’s good at, like finding long-tail keywords you should target to crafting outlines and first drafts. From there, our expert writers step in to add a human touch, making sure every piece is on-brand and speaks to your audience.

Vision

We’re starting with blog posts, case studies and white papers. But that’s just the beginning. At Luthor we aim to humanize the entire internet.

About Us

Glenn previously built AI internal tooling at Square and is an expert in automating human workflows with AI. He's also built marketing tools for SMBs that enabled many to go from 50 to 50k monthly visitors in a matter of months.

John built the backend system for the largest local print marketing provider in the US. This system coordinated human work across thousands of designers, copywriters, and editors, delivering 100k+ custom content per month.

We’ve built this before, we’ve seen it at scale, and we know how to build it to be the best.

Asks (founders@luthor.ai)

1 — Talk to us! Digital content marketing is relevant for all sorts of businesses from startups to SMB to enterprise. If you know decision-makers with any of these titles or if you are one of these - we’d love to talk about problems we can solve for you!

  1. Owner/Founder
  2. Content Lead
  3. SEO Manager
  4. VP of Marketing
  5. Content Manager
  6. Marketing Director
  7. Chief Growth Officer
  8. Chief Marketing Officer
  9. Digital Marketing Manager
  10. Marketing Operations Manager

Feel free to grab a time on my calendar, even if you’re unsure if Luthor is what you need.

2 — Refer us! If you know of anyone who needs help with SEO or digital content marketing please send them our way.