Misprint
Misprint is a data-driven marketplace for graded collectibles
Eva Herget, Founder
Jonathan Jenkins, Founder
We Built Misprint: The First Transparent Marketplace for Collectibles
TL;DR: We’re Eva and Jon, founders of Misprint — the first real-time bid/ask marketplace for trading cards with transparent pricing powered by machine learning.
Think of it like a stock exchange for Pokemon cards—finally, you can know your collectibles’ true value. Listing cards on our platform is 20x faster than competitors. Watch it happen:
How it Started
Eva here! I just wanted to share how this crazy idea came to be.
I've always loved trading cards—both as a collector and a player. When most people grew out of it in middle school, for some reason I never did. In college, I started making YouTube videos breaking down the financial side of Pokémon cards, from undervalued sets to spreadsheets showing the expected values of sealed products. Turns out, other people were into this too! I ended up writing for TCGplayer and PSA’s Pop Culture Magazine while working at Goldman Sachs, but as my side hustle selling cards grew, I realized I was making more from Pokémon than my day job. So in July 2024, I quit my high-paying job at Goldman to go all-in on selling shiny cardboard, before Misprint was even an idea.
Me getting a signed poster at the 2024 Pokemon World Championship! So cool!!
By fall 2024, I was selling over $40K/month in cards with $16-20K in profit – but the process was painful. Sourcing inventory was inefficient, listing cards took forever, and pricing was a mess. I asked my best friend from Exeter, Jon, to help me build a tool to price cards faster. As we gathered millions of sales for 200K+ unique cards, we realized we weren’t just solving my problem – we were onto something bigger.
That’s when we decided to apply to YC (thanks to a push from my roommate, ty Prady!!). We got in, and this fun side project turned into our entire lives. Jon dropped out of his PhD, and Misprint was born – a real-time, transparent marketplace for trading cards. Now, we’re building the future of collectibles, starting with Pokemon.
And now for the shill…
The Problem: Market Inefficiency
Right now, collectors rely on scattered, inconsistent data from eBay, auction houses, and forums to guess at card values. Marketplaces don’t provide real-time analytics, and pricing is often biased or outdated. This leads to unclear pricing and inefficient auctions that sell below market value.
How Misprint Fixes This
- Transparent Pricing via ML — We analyze millions of data points (auction results, grading data, past sales) to provide real-time, data-backed card values. No more guesswork.
- Two-Sided Exchange (Bid/Ask Marketplace) — Buyers place bids, sellers list asks, and the platform matches orders instantly. This means faster trades at fair prices without the usual back-and-forth haggling.
- Fastest listing process — Sellers can list 10+ cards with a single photo, over 20x faster than competitors. (see demo above)
Why We’re the Right Team
Eva (CEO) — Left Goldman Sachs to go all-in on trading cards, before even considering applying to YC (or even really know what it was!) Hit $500K ARR in 3 months selling Pokémon cards. Runs the Pokemon-finance YouTube channel Eva’s Binder. Has written for PSA Pop Culture Magazine & TCGplayer Infinite. Absolutely addicted to shiny cardboard.
Jon (CTO) — Mathematician turned machine learning expert. Left his PhD in ML to build cutting-edge pricing algorithms for collectibles. Published researcher, now leveraging deep expertise in modeling and optimization to redefine asset valuation in collectibles.
Our Ask
📢 If you collect Pokémon, sports cards, or other collectibles—try out Misprint! We’d love feedback from any collectors.
📩 If you know anyone in collectibles, fintech, or marketplaces, intro us! Always looking to connect.
Finally, here’s a bonus photo. If this doesn’t inspire confidence, we don’t know what will:
