TL;DR - Outset is launching its biggest upgrade since our initial launch in June. AI-powered video interviews. Now you can get the depth of an interview at the speed and scale of a survey, all with the story-telling power of video.
Problem: Researchers are stuck between two bad options today. Surveys are fast and scalable but donât get the depth you need. Interviews go deep â particularly over video â but are stuck with a small sample size and are incredibly time-consuming.
Solution: AI-powered interviews give you the best of both so you donât have to choose. LLMs are incredibly powerful question-askers â with the input of a discussion guide, Outsetâs AI interviewer leads deep, probing conversations with hundreds of participants at once, and synthesizes your results. You can test concepts or designs, ask about behaviors, or learn about underlying motivationsâŠall while you sleep.
The addition of video: While the words in an interview can give you answers, they rarely tell the whole story. Video is by far the best way to capture, internalize, and tell the stories of your users or the market youâre going after.
If youâre interested in learning more, hit us up! Check out more at https://outset.ai/video-interviews.