Conversational AI For E-commerce
Andrew Malouf, Founder
Amer Eid, Founder
TL;DR: Ovlo is an AI shopping assistant for online retail. We deliver intelligent conversations for better shopping experiences by automating personalized product discovery, conversation-driven recommendations, and actionable insights, all through seamless integration with e-commerce platforms.
Hey, YC! 👋 We’re Andrew and Amer building Ovlo!
🤔 Problem
Online shopping is often frustrating. Traditional platforms rely on static search and rigid filters, leading to:
- Poor Search Experience: Shoppers depend on exact keywords—70% go straight to search, yet 80% leave when expectations aren’t met.
- Choice Paralysis: Endless product grids without guidance cause decision fatigue and abandoned carts.
- Uniform, Rigid Journeys: Every customer endures the same inflexible experience whether browsing or buying.
- Brand Voice: Large resellers strip away your brand’s personality and fail to forge genuine connections.
Existing solutions, especially those from large aggregators like Amazon and Walmart, overwhelm rather than assist. What’s needed is a plug-and-play, brand-tailored solution that transforms online shopping in minutes.
In short, shoppers deserve an experience that adapts to their needs in real-time.
🎯 Why Ovlo?
Ovlo is an AI-driven shopping assistant designed to revolutionize e-commerce through simple integration.
Our solution:
- Understands True Intent: Advanced natural language processing captures the full context beyond mere keywords.
- Personalized, Conversational Shopping: Like a friendly in-store assistant, Ovlo asks clarifying questions and refines suggestions on the fly.
- Seamless Integration: Install Ovlo in minutes with our lightweight widget. It works with Shopify immediately, with integrations for WooCommerce, Magento, and more coming soon.
- Smart Product Discovery: Proactively recommends products, bundles, and personalized offers to unlock hidden opportunities.
- Actionable Insights: Our analytics dashboard goes beyond traditional metrics, revealing why customers buy—or don’t.
👥 About Us
Amer (left) and Andrew (right) are longtime friends and repeat co-founders who set out on this journey after confronting digital shopping challenges firsthand. They both played key roles in Anghami’s IPO, the first tech IPO from the Middle East on Nasdaq.
More recently, Amer built products used by billions on WhatsApp, serving as a staff engineer at Meta following a stint at Google. Meanwhile, Andrew transformed the shopping experience for millions at HelloFresh and Amazon. Their diverse, hands-on experiences drive Ovlo’s mission to deliver a conversational AI that converts.