Resonance

TL;DR:

Resonance is an ad server for house ads (self-promotional marketing). Companies use Resonance as a one-stop shop for campaign creation, intelligent experimentation/prioritization, analytics, and impression management to boost net revenue retention following user onboarding. Schedule a demo or get in contact.

The Team:

I used to work as a SWE at Dropbox, DoorDash, and Microsoft. In particular, I helped build a similar platform to Resonance at Dropbox that generated $100 million ARR. I wanted to start Resonance because 1) I felt there were many ways to improve that particular tool and 2) I wanted to bring that tool to other companies that need it but don’t have the bandwidth to build it themselves.

The Problem:

For companies that depend on product-led growth (primarily consumer/SMB/startup-centric companies), their website remains their most valuable marketing channel. Post-user onboarding, these companies rely on in-product messaging to drive feature adoption so they can retain users.

Unfortunately, this sort of strategy only works at scale, and there are many challenges in doing so. Below are some non-trivial functionalities that modern companies require to launch effective campaigns with velocity:

1. Code-based and no-code workflows for launching campaigns
2. Campaign performance analytics
3. Intelligent campaign targeting and experimentation
4. Sophisticated campaign impression management
5. UX flexibility (i.e. messaging should not be limited just to overlays)

Solving this problem is crucial, as millions in ARR is left on the table if companies cannot properly scale their in-product feature discovery/awareness/education. Companies like Dropbox that have built tooling to address the above challenges have generated up to $100 million ARR from the increased user retention.

The Solution:

Solving this problem requires building a centralized system where any stakeholder (technical or non-technical) can effortlessly launch campaigns to drive in-product feature adoption.

Holistic assessment of campaign performance, global impression management, and optimized campaign targeting can only work at scale if there is a single system that serves as a repository for all campaigns and governs campaign creation.

Resonance addresses this by providing a central platform where developers and non-developers can both easily launch in-product feature adoption campaigns within minutes, with the above functionalities provided out of the box.

Below are screenshots of some important features in our UI (and there are many more).

• No code builder with live preview on your website and experimentation
  • (NOTE: The preview will obviously be with your website and UI components - disregard my modal and website)

• Complex User Targeting

  

• Sophisticated Frequency Management

  • (NOTE: We also have similar rules that apply globally for all campaigns)

• Global Analytics

• Intelligent Experimentation (experiment up to 7x faster with 4-8x more variants)

  

Our Ask

1. If you are a product-led company, shipping a lot of features, or are using something like Intercom or Pendo, I’d love to set up some time here to chat about improving your user retention. I’m familiar with existing tools and I believe I can do a much better job.
2. If not, I’d appreciate an intro to anyone in your network who works in a senior role within growth or product if possible.