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Strobe

Strobe

Y Combinator LogoW22
Active
artificial-intelligence
saas
b2b
marketing
 
https://strobe.app

AI-powered influencer marketing for software companies

Strobe connects first-party social APIs with modern LLMs so you can quickly find and evaluate influencers in your community. We’re launching with Instagram and rolling out integrations with LinkedIn, YouTube, and other platforms soon.

Strobe
Founded:2022
Team Size:15
Location:Victoria, Canada
Group Partner:Michael Seibel
    

Active Founders

Beau Hartshorne

CEO of https://strobe.app, early engineer on the Facebook growth, photos, and mobile teams.

Beau Hartshorne
Beau Hartshorne
Strobe
  

Dirkjan Ochtman

CTO at https://strobe.app/. 20 years of experience as a software engineer, Rust expert, accomplished open source maintainer. My main area of interest is high-performance, secure implementations of widely spread internet protocols such as TLS, HTTP, EPP, DNS, etc. See my GitHub profile at https://github.com/djc for more context.

Dirkjan Ochtman
Dirkjan Ochtman
Strobe
  

Company Launches

Strobe: AI-powered influencer marketing tools for software companies

Hi everyone! We are Beau and Dirkjan, and we're here to present Strobe, an AI tool that helps you find proven influencers who already love your product.

Dirkjan is a rustls maintainer and built a fast open-source vector database in Rust before anyone knew they needed one. As an engineer on Facebook's growth and mobile teams, Beau helped rebuild Facebook twice, once on the web and again on iOS.

Book a call with Beau to learn how growth teams are working with influencers now.

Problem

Founders and growth teams tell us that while influencer marketing has a high ROI, it’s very hard to find and evaluate content partners at scale.

  1. Finding partners who really understand and care about their products is hard.
  2. Teams do not want to work with creators who post controversial content or are already working with their competitors. But it’s nearly impossible to review thousands of posts by scrolling.

Our solution

Strobe connects first-party social APIs with modern LLMs so you can quickly find and evaluate influencers in your community. We’re launching with Instagram and will soon roll out integrations with LinkedIn, YouTube, and other platforms.

  1. Strobe finds influencers in your social communities who already love your products. You can also import your existing customers to find influencers who already use your products.

  2. Strobe’s fine-tuned LLMs instantly review thousands of posts with dozens of GPUs to identify key performance metrics, topics, controversial topics, brand partnerships, and unlabeled sponsored content.

Our customers

Strobe helps growth and marketing teams at software companies find great content partners at scale. Here are two examples:

  1. A large public B2C software company with ~1M followers uses Strobe to segment and analyze their audiences, including customers, to find content partners for influencer marketing.
  2. A growth-stage B2B software company with ~75k followers uses Strobe for competitive research and to screen out creators who share content that does not represent their brand values.

Our ask

  1. Book a demo with Beau to see how Strobe can help your team
  2. If you have an Instagram professional account, sign up for a free trial at Strobe.app

Thank you!