Surge is the easiest way for developers to send and receive text messages.

The Problem

It used to be easy to start texting with Twilio and other APIs, but after recent carrier compliance changes, you have to jump through hoops and piece together fragmented documentation to get registered. Then you still have to wait 2-3 weeks for approval before you can actually send messages.

The big SMS APIs are all now focused on big companies paying them millions of dollars per year. Startups are left with a terrible user experience, unresponsive email support, and a feeling of helplessness when trying to add SMS functionality to our applications.

Our Solution

By incorporating the new compliance standards into our product from the beginning, Surge lets developers send texts without having to become experts on the registration process first. We provide white glove onboarding to get you through carrier registration or toll-free verification, and we can do it in 1-2 business days (sometimes even same day) instead of the typical 2-3 weeks. And we can get you up and running with a trial in minutes.

Our intuitive REST API and webhooks are designed at a higher level of abstraction than other providers, which helps you simplify your application logic. And if you’d rather write as little code as possible, we even have embeddable low-code UI components that make two-way texting a breeze to set up. On top of that, we offer responsive support to help you figure out any issues you have, no matter your size.

Our Team

Dennis and Brett are brothers who spent a combined 11 years at Podium (W16) where they worked on communications infrastructure for small businesses. Brett was a senior engineer on the Phones product, and Dennis was a tech lead and senior engineer on the Messenger platform. We’re excited to be building together, and to be taking on a problem that has caused so much frustration for developers like us.

If you’re currently using Twilio or another SMS API, please reach out! Even if you have no interest in switching providers, we would love to hear about your experience. Book time on my calendar, or reach out to ycdirectory@surgemsg.com.