ba Masood is the co-founder and CEO of Tara AI, a smart platform helping thousands of engineers and teams deliver on planned releases. Iba was awarded Forbes 30 under 30, for the 2018 list, under the field of Enterprise Technology. She is the youngest winner of the Cartier Women's Initiative Award, and has an undergraduate degree in Finance from the American University of Sharjah, graduating magna cum laude. Iba has also previously worked at McKinsey & Co, and GE.