TLDR: InstaAgent helps B2C companies scale a single marketing campaign across hundreds of specific personas on Meta and TikTok, each with its own content, voice, and targeting.

Traction: Reached $1M ARR in 10 months.

Launch Video: https://youtu.be/NM3l6c2cm0w

The Problem

👋 Hello! We’re repeat founders who burned millions on paid social. We used AI to scale content production, but most of it was generic slop that fell flat. What actually converted was creative tailored to specific niches. But producing that at scale was too slow, too expensive, and no tool existed to do it.

Lessons from Serving Hundreds of Customers

1. 80% quality = 0% retention: There's no "good enough" in AI creative. If content feels even slightly off, customers call it slop and churn. High-quality AI creative is harder than people assume — it's not just prompting, it's topics, taste, and iteration. That's why we moved from self-serve to an agency model. Customers do not just want AI tools; they need help producing quality creatives.
2. Few people actually like creating: The first few ideas came easy, then they were stuck. Most brands run 5-6 variations when they should be running 50+. MEDVi (controversial, but instructive) scaled by running ads across 800+ Facebook pages. Few brands can produce personalized ads at that scale.

Our Solution

InstaAgent generates hundreds of on-brand creatives from your brief — each tailored to a specific persona, informed by what's trending and distributed across hundreds of social accounts engineered to reach each niche.

In hours, performance data starts flowing back. Winners scale. Underperformers are replaced by new variants. The optimization loop that used to take weeks now runs continuously.

In days, you launch the next campaign. Different angle, fresh creatives, smarter targeting — because every cycle inherits what the last one learned.

Our Ask

If you know a B2C company scaling on Meta or TikTok, we’d love an intro.

Especially relevant: CPG, Health, and Apps.

Please email us at kyle@instaagent.com

About Us

Kyle: Repeat Founder (1M+ users in 1 month) | Ex-GS China TMT | Triple Major @Cornell

Colin: Repeat Founder (Acqui-hired) | Maths @Oxford

Friends for 20 years since middle school: