Obento Health

TLDR
Obento Health is redefining the CRM experience for medical device sales. Designed specifically for healthcare, we are saving field reps time from activity tracking and empowering reps to create more personalized interactions with their customers.

The love-hate relationship with a CRM

Medical device reps are constantly on the go, and our users have told us using CRM is a necessary evil for their job. A clunky CRM leads to inefficiencies in managing customer relationships and missing valuable follow-ups. More importantly, reps are spending hours a week doing admin work in their CRM instead of focusing on their customers, and management is missing key insights to drive strategic directions for their sales teams.

Obento is taking the pain out of using a CRM

The team at Obento has designed the perfect co-pilot for medical device reps. Our mobile-first platform allows reps to log visits using voice-to-CRM, access their rolodex at their fingertips with enriched domain-specific data, and a debrief mode that can help reps uncover more aha moments. By integrating seamlessly with existing CRM systems, Obento enhances rep productivity from day one.

The team has dedicated two decades into building well-loved products

Naxin Wang and Rodrigo Gutierrez have 20 years of combined experience and have built products used by millions of people. Naxin was at Verily (fka Google Life Sciences) building products for biopharma and medtech companies, and Rodrigo joined as an early employee and led product engineering at Strava.

Reach out to us at naxin@obentohealth.com to see how AI can transform your commercial team.