OrgOrg

OrgOrg is the culmination of 25 years of being an operator. OrgOrg is the third company I’ve founded. My first, Zenter (YC S07), was acquired by Google and turned into Google Slide. I led much of the G Suite in the early days and grew the product to Google’s 4th billion dollar, and billion user product. As good as Google Workspace is as an employee productivity suite, it misses the mark as an organizational productivity suite. The tooling and applications needed to run organizations is largely missing from the suite. So, when I founded my second company in 2016, Humu, I found myself having to rebuild all the internal tools I’d come to rely on to run a productive organization. Things like great employee profiles, anonymous all hands Q&A software, go links, rules based groups of people, and about a dozen more tools and apps that are required run the organization were all absent from existing productivity suites. While there are point-wise solutions to solve some of these problems, it’s clear organizations need a suite of them that seamlessly operate together. In much the same way as the market for the employee productivity suite of docs, sheets and slides is larger than sum of the parts, so to is the market for an organizational productivity suite that brings the best tools together in a cohesive way.

OrgOrg is solving the problems that arise from organizational complexity, so we can all be more productive and have a bigger impact. I’ve always had a passion for making work better for people. I believe working is fundamental to the human experience. We have a natural propensity to come together and build things that are bigger than what we could do by ourselves. In it’s purest form, work gives us a sense of purpose and joy. However, as organizations add people and grow linearly, the complexity that comes from each addition team member grows exponentially. The added complexity of having to interact with more people causes inefficiencies in communication, reduced focus and velocity, and erodes the sense of purpose that is critical to building successful teams. These problems can be mitigated with the right tooling and technology. With the advent of AI, it’s clear we are on the brink of a change in the labor market as big as the industrial revolution. But, make no mistake, work isn’t going away — because humans will always find ways to work together. The companies that embrace the fundamental reasons why we work, and embrace the technology to help mitigate the challenges of working together, are going to be the ones that are successful. In 2007, with the advent of GSuite (Google Workspace), we fundamentally changed the way people work, and OrgOrg is going to do it again.