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AI data assistant for spreadsheets

Riveter brings AI web search and data labeling to spreadsheets. Enrich thousands of rows of data in minutes with ChatGPT-like prompts. Riveter saves Product, Ops, and GTM teams hours (or even days) of manual work cleaning, structuring and adding manual research to datasets–no engineers required. Teams love Riveter for manual tasks like competitive research, cleaning event and conference attendee data, pricing analysis, and more.
Riveter AI
Founded:2024
Team Size:2
Status:
Active
Location:San Francisco
Group Partner:Diana Hu
Active Founders

Abigail Grills, CEO & Co-founder

CEO at Riveter AI | Previously: Middesk, Gusto I have 10 years of product experience, including joining Gusto as an early PM and growing to lead Mid-Market Payroll. I've lead a number of 0 to 1 products including Gusto Time Tracking, State Payroll Tax Registration, and most recently, Address Risk at Middesk. I began my career at early stage consumer electronics startups, where I learned to wear many hats and fill gaps to make sure the job gets done.
Abigail Grills
Abigail Grills
Riveter AI
Company Launches
Riveter - AI data assistant for spreadsheets
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TL;DR ✨

With Riveter, you can automate data analysis in minutes—no complex setup needed. Just upload a spreadsheet, and Riveter handles the rest. ⚡

✅ Search the web for answers
✅ Clean & structure messy data
✅ Label & categorize data instantly
✅ Answer qualitative questions

Product, Ops, and GTM teams use Riveter for competitive research, pricing analysis, customer insights, analyzing channel partners, and more.

https://youtu.be/sJ4AcwTjzqo

The Problem: ⏰ Time wasted on manual data work

Companies spend countless hours on manual data work. Marketing teams spend $10k+ on incomplete datasets. Ops teams wait months for engineering support to build features that reduce manual data work. While ChatGPT helps with single queries, it breaks down with large datasets (and typically can’t make it past ~10 rows).

We've seen teams spend:

  • 10+ hours/month on competitive research and market/pricing analysis–especially in consumer goods
  • 40+ hours per conference or event cleaning attendee data
  • Months waiting for engineering resources to analyze user segments

The Solution: 🤖 Automate your data workflows in minutes

Riveter brings AI-powered data enrichment to your spreadsheets. Upload any CSV and use natural language prompts to:

Enrich Data with Web Search - Write "find the industry for each company" and Riveter automatically searches the web to fill new columns with accurate data.

Clean & Structure Data - Transform messy data into consistent formats without complex Excel formulas. Simply describe what you need: "Check the spelling and formatting of each company name. Return the correct spelling and format."

Analyze & Label at Scale - Process thousands of rows in minutes. Label customer feedback, categorize products, or analyze competitors' features using natural language prompts.

Why Customers Choose Riveter 👩🏻‍💻

  • No technical setup or engineering required
  • Handles 200,000+ rows of data
  • Automated web search
  • Results in minutes, not days
  • Extremely easy to use

About Us 📖

We’re former engineers and PMs from Airbnb, Gusto, and Middesk. We built Riveter because we were tired of:

🔍 Manually labeling data to build fraud & risk products
📝 Labeling endless user feedback
📊 Analyzing competitors’ products—manually

We now use Riveter daily for tasks like sales, competitive analysis, and conference prep—and we’re excited for you to experience it, too.

Get Started 🚀

Ready to streamline your data workflow? Schedule a demo to start your free trial!

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