Rulebase
The AI voice fraud defence system built for financial services
We build fraud detection models to prevent account takeovers and voice phishing for fintechs, banks and contact centres. We also run voice phishing simulations to train employees against bad actors.
Active Founders
Gideon Ebose, Founder
Co-Founder & CEO at Rulebase, Gideon has over 6 years of experience as a Product Designer. He was the Lead Product Designer at Gatherwell, guiding it from inception to acquisition by Jumbo PLC. He later joined Microsoft, where he worked on building new administration security and data migration experiences. Gideon holds a degree in Economics, complementing his technical expertise in product design and enterprise software.
Chidi Williams, Founder
Co-Founder & CTO at Rulebase, Chidi has over 7 years of experience. He developed Buzz, an early open-source speech-to-text tool that achieved 89% accuracy using novel ML techniques. With experience building defensive systems for Goldman Sachs' wealth management, and experience building backend systems at fintechs in Nigeria, such as Eyowo. Chidi leverages his expertise in defense systems and fintech innovation to lead technology at Rulebase.
Company Launches
Hi everyone, We're @Gideon and Chidi, founders of Rulebase.
Problem
Voice-based frauds are growing exponentially, there was a 700% increase in voice phishing and deepfake voices in 2024, largely driven by the reasons below.
- Scammers are using voice clones for phishing, account takeovers, and identity theft. Deploying 1,000 voice agents costs less than $55.
- Fraudulent calls extend Average handling time (AHT), leaving service teams overstretched and reducing support for genuine customers.
- Voice phishing costs up to $14 million per incident, straining resources and directly impacting the bottom line.
Solution
https://www.youtube.com/watch?v=Cwy7tySntyc&ab_channel=Rulebase(YCF24)
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We have trained a deepfake and fraud detection model to detect ATOs, impersonations, and other fraudulent scenarios.
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We use voice phishing simulations to train employees and raise awareness about staying secure.
Asks
- If you’d like to learn how we can help protect your organization from various types of fraud, please feel free to schedule a call with us here.
- Warm intros to CISOs or Fraud teams who actively serve a lot of retail customers
Team
Gideon and Chidi spent the last 10 years building defensive systems at Goldman Sachs and Microsoft. We have taken all of our previous experience across financial services to design and build voice defensive systems.