the context layer for fast moving sales teams
Hey we’re Ruhan and Ricardo - engineer turned seller, and seller turned engineer.
Offer: Get a free GTM Audit on your company or prospects + if you intro us to a closer, for a meeting booked, get free Lulu merch!
TL;DR Salesgraph automates deal context and collateral for enterprise sales teams, so every rep walks into every call prepared and leaves every call with clear next steps. We're a headless UI, starting with a Slack-native experience that integrates with your CRM, calendar, call recordings, docs, blogs, case studies, and research.
The Problem:
Sales reps have too much on their plate: back-to-back meetings, Slack messages from prospects, follow-up emails, and coordination with SEs. The best reps balance this. The rest forget to follow up, come to calls unprepared, and lose deals at pricing because they can't value sell.
This gets harder when you're selling a technical product as a non-technical rep. You can't articulate value if you don't fully understand what you're selling, so reps default to features, line items, and discounts.
The Result: enterprise deals die in procurement.
When reps walk in without a clear business case, procurement has all the leverage. Deals stall on price, ACV gets discounted away, or the deal dies entirely.
We lived this at Mintlify. Reps looked great on paper, but folded under pressure. The truth is, sales is as much nurturing as it is selling. The best reps act like consultants, not order takers.
Our Solution: At an internal Mintlify hackathon, our Head of Sales paired with Ricardo to build an internal tool: a value case generator trained on call recordings, past deals, case studies, ROI calculators, and the MEDDIC framework. The output was a 3-page business case our champions used to sell Mintlify internally — driving higher ACVs and helping us close millions from enterprise logos.
Why can’t we evangelize every GTM team to close deals at higher ACV through encouraging value selling?
We took those learnings to build Salesgraph.
In Slack, reps get proactive context 5 minutes before every call — triggers from background agents, key notes from previous calls, and what to cover next. After every call, they get a DM with strengths, gaps to address, and next steps.
We integrate with major call recorders and ship our own ambient recorder (a sales-focused alternative to Granola), free for founders and teams under 3.
Why this matters for everyone, not just reps:
- Sales managers query deal state directly in Slack, no more reading low-quality opp notes or meaningless health scores
- SEs and FDEs stop watching call recordings at 2x speed; they just ask in Slack
- Customer success sees what was actually promised vs delivered
Every rep should sell like your best rep.
Try us out https://www.salesgraph.com/.
How did your company get started? (i.e., How did the founders meet? How did you come up with the idea? How did you decide to be a founder?)
We met at Mintlify where we were amongst the first 10 employees. While we worked on 2 sides of the business, we played ping pong all the time, pretty even tie between games won ngl.
Ricky and Ruhan built a version of Salesgraph internally, focused on value generation. This tool created business cases for reps to clearly articulate the value Mintlify provides to our champions. Our champions would leverage this document to advocate the value Mintlify brings internally, thus leading to not only closing deals but at a higher ACV.
