Hey YC, we're Ethan and Norbu from Sherpa.

TL;DR

Sherpa turns more website visitors into customers by running experiments on its own. Here’s how:

→ Sherpa studies visitor behavior and finds opportunities to increase your site’s conversion

→ It launches on-brand experiments without a designer or developer

→ Winners ship and your site’s conversion rate goes up

Offer: Get a free review of your website from Sherpa in 30 seconds. Here’s the link.

Meet Ryan.

Ryan runs growth marketing at Lindy. After installing Sherpa he shipped 40 website experiments in 30 days without a designer, web developer, or engineer.

These weren't just headline or copy changes. Experiments included full layout changes, animations, onboarding, and even pricing. To date, total site conversion is up 30%.

We sent a film crew to Ryan’s office, watch below:
https://www.youtube.com/watch?v=RNb2WkElu2M

The problem

Your website is the highest-leverage asset your company owns. Every visitor you've ever paid for lands on it. And most of them leave.

Every growth team knows their site could convert better. Conversion rate optimization (CRO) is a volume game but each experiment needs a data analyst, a designer, a web developer, and someone to call winners. Most marketing teams don't have that bench. The ones that do still only ship 2-3 experiments a month because coming up with ideas, building them, and coordinating handoffs takes weeks.

Experiments that could double your business are out there, but getting them live today feels like this:

How Sherpa works

Instead of waiting weeks per experiment, you can install Sherpa. It comes up with the ideas, builds the experiments, and you approve which ones go live with one click.

Sherpa is your conversion rate optimization team compressed into one line of code.

It studies how your visitors behave and compares your funnel to competitors to find opportunities to increase conversion. Then it designs on-brand variants, ships them, and runs A/B tests to identify winners. Sherpa can even spin up a new landing page for every ad, so each visitor lands on a page matched to the exact content they clicked. The longer Sherpa runs, the more it learns how to improve conversion on your site.

Our customers ship dozens of experiments a month without adding more work for their team. Here are two examples.

Lindy

Sherpa noticed the problem section had the highest dwell time and dropoff on the page. The feature cards were close behind. Both sections were bottom three in stop-and-convert rate.

Sherpa removed the problem section and replaced the static feature cards with a new collapsed section that took up less space.

Before:

After:

Gauge

Sherpa found that visitors who read their Eco case study booked demos 2.5x more often. It also noticed visitors engaging with the FAQ were consistently clicking on the 2 questions trying to better understand what AEO is.

Sherpa shipped a new animated hero explaining AEO and added a case study callout under the primary CTA.

Before:

After:

Who we are

Norbu (CTO): shipped AI products at Microsoft before leading agent infrastructure and growth engineering at Lindy, where he ran 50+ growth experiments and tripled paywall conversion.

Ethan (CEO): was Lindy’s first forward deployed engineer and taught 10,000+ people to build custom agents, live. Automated every job he's had with AI since the GPT-3 API launched.

We’re obsessed with self-improving systems. Websites and conversion are just the start. We’re building toward a world where software continuously optimizes for whoever is using it — human or agent.

Ask:

→ Own a website? Have Sherpa review your site for free in 30 seconds here

→ Want to talk? Book a call

→ Know a marketing or e-commerce leader whose website changes take forever and would benefit from a 20% conversion bump? Do them a favor and send them this 🤝

Thanks YC.

— Ethan & Norbu