E-commerce Startups funded by Y Combinator (YC) in New York 2025

January 2025

Browse 14 of the top E-commerce startups funded by Y Combinator. Headquartered in New York, these are some of the hottest and fastest-growing startups.

We also have a Startup Directory where you can search through over 5,000 companies.

  • Copilot
    Copilot (w2018)Active • 15 employees • New York, NY, USA
    Copilot's mission is to power the next generation of modern service companies. We help marketing agencies, accounting firms, and many other types of businesses to sell and deliver their services online.
    marketplace
    b2b
    e-commerce
  • Shoptiques (w2012)Active • 51 employees • New York, NY, USA
    Shoptiques.com brings boutique shopping online. On Shoptiques.com, you will experience personalized shopping with the most unique and fashion-forward inventory from the best local boutiques. This means no more searching through hundreds of sites and walking down random streets in hopes of finding the perfect item! It’s now easy to discover your favorite local boutiques and shop new looks in one place.
    e-commerce
    retail
    fashion
  • Greentoe
    Greentoe (s2014)Active • 5 employees • New York, NY, USA
    Greentoe is a next generation e-commerce marketplace that enables consumers to set the price for the products they want to buy. Created to change the way people shop, Greentoe shakes up the traditional retail model by putting consumers in the driver's seat. They make an offer on a product and the site connects them to the retailers who are willing to accept the offer. The site benefits both consumers and retailers – shoppers can buy products at the lowest price available while retailers reduce inventory and acquire new customers.
    marketplace
    e-commerce
  • Goldbelly
    Goldbelly (w2013)Active • 125 employees • New York, NY, USA
    Goldbelly is an online platform for specialty food makers and artisans. We discover America's most unique handmade foods and ship them to your door, anywhere nationwide.
    marketplace
    e-commerce
  • Level Frames
    Level Frames (w2015)Active • 5 employees • Brooklyn, NY, USA
    Level Frames is making it more convenient, affordable and intuitive to custom frame posters, prints, photos and more. By bringing the entire experience online and offering amazing support, we can help make your walls in your home or office look amazing at a fraction of the price and turnaround time of a traditional frame shop. Level was founded in 2014 and is based in New York, United States.
    e-commerce
  • Function of Beauty
    Function of Beauty (w2016)Active • 300 employees • New York, NY, USA
    We’re a customized beauty brand at the intersection of tech and beauty, setting out to democratize custom beauty and truly empower individuality. There’s no one size fits all with us.
    beauty
    personalization
    e-commerce
  • Gainful
    Gainful (w2018)Active • 30 employees • New York, NY, USA
    Gainful is performance nutrition that unlocks your full potential. We provide personalized products and 1:1 Registered Dietitian support to empower active people to reach their unique goals by transforming their health. Founded in 2017, Gainful is backed by some of the world’s best venture investors (including Y Combinator, BrandProject, and Courtside VC). Our current products are Personalized Protein, Personalized Hydration, Personalized Pre-Workout, and our line of Performance Boosts (Collagen, Creatine, and Fiber).
    consumer
    e-commerce
  • Measured
    Measured (w2021)Active • 5 employees • New York, NY, USA
    Measured is a telemedicine platform helping people with chronic conditions get access to affordable care. We're growing rapidly and have thousands of customers across the US.
    consumer-health-services
    e-commerce
    subscriptions
  • Spoken
    Spoken (s2021)Active • 7 employees • New York, NY, USA
    Spoken is a website where users compare buying options for the exact same product across multiple stores. We help our users never overpay online. Dane is a two-time technical YC founder; he sold his previous company, Parklet, to Greenhouse where he was VP of Platform for 4.5 years. Geoff is a Stanford MBA grad and sold his previous company Cabrio Taxi.
    artificial-intelligence
    machine-learning
    marketplace
    consumer
    e-commerce
  • Burrow
    Burrow (s2016)Acquired • 60 employees • New York, NY, USA
    Burrow is the clever, direct-to-consumer furniture company reinventing the way people furnish their home. In 2018, Burrow was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow Sofa was named one of the 50 best inventions of the year by TIME. Burrow products ship within a week, assemble and disassemble easily, and are sustainably made to be more comfortable, functional, and durable than the rest of the industry.
    consumer
    e-commerce
    furniture
    retail
  • Custora (w2011)Acquired • 11 employees • New York, NY, USA
    Custora is an advanced segmentation platform designed to help online retailers better understand and market to their customers. We’re on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Our software employs the state-of-the-art in customer analytics methodologies and integrates directly with marketing tools (ESPs, display, Facebook Custom Audiences, Google Customer Match) to help marketers deliver more relevant, meaningful communications. We’re excited to work with some of the leading retail innovators including Teleflora, Bonobos, 7 for All Mankind, and many more retailers spread throughout the world. Our offices are located in the Flatiron district of Manhattan. We work hard, work together, and care deeply about building a meaningful business, collaborative team, and exceptional culture that we’re proud to be a part of. And yes, we're hiring. Check out https://www.custora.com/careers for details.
    e-commerce
    analytics
    retail-tech
  • Allure Systems
    Allure Systems (w2019)Acquired • 18 employees • New York, NY, USA
    Allure Systems was Acquired by Farfetch (NASDAQ: FTCH) in Dec 2021. AllureSystems uses generative A.I. to create stunning apparel images for eCommerce. Allure works with leading fashion retailers to improve conversion rates by creating images that resonate with their clients in a scalable and cost-effective way. With a single photo of clothing, a brand can produce unlimited images, on any model, instantly. The ability to show styles on models in every size increases conversion rates and wow the customers. Without needing models or photographers on-site, brands can produce images for their product page at scale.
    generative-ai
    computer-vision
    e-commerce
    ai